Probably because people like me don't know enough and just lump them all into one category.
point taken, but still...it's important to remember that this is a company that has investors who want money more than Attacktix, and Hasbro has a financial obligation to do the most profitable thing. ...Then again, they also have a civic responsibility that conflicts with their financial responsibility, so they created the Hasbro Children's Hospital.
Ok, I'm just going to keep saying it until I hear someone reference the book. ----- YOU HAVE TO READ "Toy Wars". -------- It is fantastic. I don't even like to read, but I could not put this book down.
but still...it's important to remember that this is a company that has investors who want money more than Attacktix, and Hasbro has a financial obligation to do the most profitable thing.
Absolutely, that's why Hasbro pulled the rug from under the feet of SW5, TF2 & MV2. Indicators were that they'd lose money or atleast not make a profit. Fun Factor or a rabid fan base they could care less about...
That's what they said about GI Joe, Galactic Heroes, Barney.....ok, 2 out of 3 aint bad
And to clarify, the fear isn't necessarily that the product wont make a profit. The goal is to have it make a ridiculously obscene amount of money. A small profit is nice, but a big profit it better. We should remember that is some ways, Attacktix is in competition, not only with other companies products, but also with Hasbro's' own. I Galactic Heroes are selling better than Tix', they will get the shelf space. So, once they figure out how to make grossly enormous profits we're set, and the stock holders will be happy.
Therein lies the problem. They haven't figured that out yet and I have serious doubts that they will.
That's what bothers me the most - what the crap are they trying to figure out? Was it not enough to have nearly every store that carried Attacktix getting pounced upon and cleared of Attacktix as soon as a new series was released? How much success do they want? I've always struggled to get to the freakin stores as soon as they'd come out just so I'd get a chance to snag a few boosters before they cleared. That's not successful enough??? Something tells me there's more that is underlying this problem.
Post by superflytnt on Jun 9, 2008 19:11:32 GMT -5
Yes, but to understand it you need to look at their P/L sheet. If the design cost 500K in manhours and materials, and the production cost them 2 million, that's 2.5 million. Then you look at the shipment from China to Long Beach, then ground transport.
So, let's say it cost them 1.00 a box. They sell them to distributors like Wally's and whatnot at a substantial margin, and they profit 1.50 a box. Forget what Wally's makes, just focus on Habby. If they need to get 2.5 million bucks BACK just to cover the investment, then they have to sell about 1.5 million units JUST TO TURN A PROFIT.
So, it's not as cut and dry as some might think. Plus, they have focus groups all over the place to help determine what the market will bear - that's generally how these prices are set - and the feedback was that 10.00$ a box is too much.
Now consider Wizards of the Coast SW Minis - they make 7 figures in a box, similar to the original, and they have no moving parts, just a cheap printed card per figure. They charge 13.99 at Borders. What do you think the margin is there!
Kind of random (and certainly not an OFFICIAL update), but one of the kids in my youth group challenged me to a game of Attacktix (210 points) and while I was getting ready to play I couldn't stop looking at the Endor Scout.
I couldn't get over the feeling that I either met or knew this guy. I thought maybe the Endor Scout is a famous actor, but then no, that doesn't make any sense. So I disregarded it. Some time after I defeated his series 4 Vader before obliterating the rest of his team, it hit me! I do know where I have seen this "Endor Scout" before....
Now, I can't be sure, but I know if I could make a figure of myself I would....however I would of course be an Imperial.
So I take it no one has heard anymore from Hasbro regarding Attacktix? Perhaps they'll release new Star Wars ones closer to the release of the new Clone Wars movie/series. I do think Hasbro should put some of the figures SFX has made into production. The Force Jump stuff would be awsome. As would the AT-AT. Anyway here's to hoping.........*crosses fingers*