Am I the only one that noticed that they didn't explain what "Wii" translates to? I know the Japanese gaming marketers think we are dumb, but seriously. This press release is a bunch of non-sence. It sounds like the marketing director and the advertising team and the public relations team all got fired and they hired a random High School student to write some feel-good press release.
I tend to agree, especially about the question about what Wii means not being answered. Here's my take on that press release:
Introducing...Wii.
As in "we." Or "whee!"
But there's nothing wee about Wii.
While the code-name "Revolution" expressed our direction, Wii represents how badly Wii've lost that direction. Wii no longer have any idea where Wii're going. See how easily that flows?
Wii will break down that wall that separates sanity from insanity. Do not attempt to adjust your TV set. You now have control over the horizontal and the vertical. One in each hand.
Wii will put people more in touch with their inner child… and each other. Not in
that way, though. But you’re probably asking: What does the name mean?
And Wii're not going to tell you. Wii're going to be all secretive about it. Like it's a top-secret government project.
Except it's not. It's a game console. That Wii all want to play. A lot.
Wii sounds like "we," which emphasises this console is for everyone. Unless, of course, you pronounce it as "w-i-i," which makes it sound a lot more selfish. And Wiird.
If you pronounce it as "why," Wii'll fire you. Just like Wii fired our whole marketing department for pronouncing it that way. So pronounce it "we," and Wii'll all be happy.
That's why Wii've replaced all the "we" sounds in this announcements with "Wii." To drill it in your head. For months on end. So by the time this console comes out, you'll actually know how to pronounce "Wii."
Wii can easily be remembered by people around the world, no matter what language they speak. Unless it's a pictographic language. Like Japanese. You know, our native language. But Wii digress.
No confusion. Unless the double "i" doesn't translate to the "ee" sound in your language. But Wii'll make sure it does by the time the console comes out. Wii're working on that. And so should you.
No need to abbreviate. Just Wii. Unless you're lazii. Then you could just call it W. After 2008, though. We don't want it to be confused with the President of the United States.
Wii has a distinctive "ii" spelling that symbolizes both the unique controllers and the image of people gathering to play. Because you use two sticks that you hold in each hand, each of which is shaped like an i. Well, a capital I, anyway. Get it?
But the lowercase i looks like a head and a body. And two of them together look like two bodies together. Not dead bodies. Two live bodies, sitting upright together. Playing games. On the Wii. Not lying down. On a mortuary slab. Yeah.
And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd. A sense of fun.
Joie de viivre, if you will. But it's not the Revolution anymore. It's Wii. Not YouAndMii. Wii.
So that’s Wii. But now Nintendo needs you. And your hard-earned cash. Lining our pockets. After it's burned a hole in yours.
Because, it’s really not about you or mii. Up in the trees.
It’s all about the Benjamins. Or Wii. Whatever. -Nintendo-Arkham (from link)